Asics, Tiger Knit
We were invited by INK studios to collaborate on the Asics Tiger Knit campaign. The challenge was to develop a highly-detailed and completely accurate 3D model of the hi-tech Kayano TigerKnit trainer, and then to simulate this model breaking free from the photorealistic shell of its predecessor.
To achieve this we used a technique called photogrammetry, transforming serial photos of the product into a photorealistic 3D model. Asics were delighted with the final footage, whose dynamic flow innovatively captures the movement range of its sophisticated product. It was a pleasure to collaborate with the INK team on this demanding, beautiful and satisfying project.