Maserati, Death Valley
This was an internal R&D project. The brief was to create a computer-generated yet entirely photorealistic desert landscape as a dramatic backdrop against which to show off the sleek beauty of the Maserati Levante.
The real challenge was to render such a significant quantity of 3D desert detail photo-realistically. This was achieved with our latest production render tool, Redshift. Even we were impressed with its speed, reliability and image quality. In achieving a computer-generated standard of image equivalent to live-action shots, and bypassing the need for location shooting, project costs were substantially lowered.